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NATURÉLLE

Pair large video with a compelling message to captivate your audience.

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Out of the Box

Our mission is to change the way people think about what goes into products, onto your skin, and ends up in the environment. The world doesn't need another kinda-checking-the-clean-box beauty retailer or product line.

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The Best and Safest Cosmetic Products

We recognize that the beauty industry is not fully transparent in its practices, so we work hard through our questioning, our policies, and our advocacy work to lead the change needed

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Minimizing Package Waste

Our Sustainable Packaging Guidelines require our brand partners to meet specific standards meant to eliminate the use of single-use items and reduce the use of virgin plastic and non-recyclable materials.

1

Every product we sell meets Clean Standard

We offer clean beauty vetted to the highest standard.

2

Know where your products come from

We want to know where ingredients come from and how they were made.

3

Humane treatment of animals

Clean beauty should include the just treatment of humans and animals.

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4/0
Our mission is to change the way people think about what goes into products.

Follain body care is back

Nourishing cleanNourishing clean formulas to support your body, mind, and spirit—now in more sustainable packaging.

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Debbie

I have used this product for over a year and it has lightened all my acne scars and made my complexion glow! I would recommend to everyone to give it a try.

Emmanuelle

This serum works well for the bumps on my chin and forehead. The only thing is that it is shiny sometimes when I use it.

Veronica

This product really smoothed out my skin and got rid of a lot of bumps. you do not need a lot per application.

Blog

Reimagining retinol, skin care’s gold standard ingredient, for the clean era

Retinol is far and away the gold standard in skin health, providing benefits no other compound can. When you give the skin real, encapsulated retinol, you give it a way to delay the aging process and prevent inflammation by improving skin function at the cellular level. Translation? It makes the skin look younger, bottom line.

Embracing the spirit of Earth Day and our commitment to the planet

Embracing the spirit of Earth Day and our commitment to the planet, we are reminded more than ever of the little things we can do to help transform the beauty industry. Our mission of care and curiosity led us to the creation of Pact Collective, a groundbreaking nonprofit determined to revolutionize the design and disposal of beauty packaging that is difficult to recycle.

Welcome to the first edition of Credo Scent Stories

Winter is a transcendent time, one that pulls us towards the people around us or takes us to new adventures. Whether you’re home, chasing an endless summer, or simply want to indulge in the beauty of winter, there is a winter-enhancing fragrance for every mood.

Glam Grunge: The Hottest Trend That's About To Be Everywhere

Everyone from Lizzo to Ashley Graham experimented with the look. Even classic beauty look lovers like Taylor Swift dipped their toes in the trend. So without further ado, here’s everything you need to know and, of course, the ultimate mood board.

The BEST Beauty Hacks We Tried In The Last 10 Years… And Still Use!

To celebrate, we wanted to take a little trip down memory lane with the best beauty hacks we’ve tried in the last ten years. All our fellow millennials will know that we’ve been out here trying hack after hack long before TikTok joined the beauty fam. Some of these hacks you’ll know, and others will be new, but trust us, these are the beauty hacks EVERYONE should know! Tried, tested, and approved by yours truly.

Your Ultimate Easy Bake Shade Matching Guide

There are sooo many different ways you can use Easy Bake – it’s totally up to you how much you want to bake! On a light day, you can use the powder to set your foundation by applying a thin layer of product to perfect your base. For days when flawless, long-lasting makeup is essential, I recommend baking under your eyes, and if you’re extra like me, you can bake your smile lines, forehead, and chin, too, to keep shine in check throughout the day!